Download the First Three Chapters

Discover how evidence-based analytics can transform the way you interpret data and support business decisions.

Modern analytics has never had more data, more computing power, or more sophisticated tools.

Yet many organizations still struggle to turn analysis into trusted insights and confident recommendations.

Why?

Because most analytics tells us what happened. It rarely helps us determine whether the available data provides sufficient evidence to support an insight, a recommendation, or a business decision.

Data Think introduces the Systems Performance Framework—a practical approach for evaluating whether the available data supports meaningful conclusions before explaining, recommending, or acting.

Download the first three chapters and discover how evidence-based analytics can transform the way you interpret data, deliver insights leaders trust, and make better business decisions.

In Your Free Preview, You'll Learn

  • Why more dashboards don't necessarily lead to better decisions.

  • Why descriptive analytics alone rarely justifies action.

  • The question every data analyst should ask before explaining, predicting, or recommending.

  • How the Systems Performance Framework helps determine whether the available data provides sufficient evidence to support meaningful insights and better decisions.

About the Author

Lindsay B. Alston is the creator of the Systems Performance Framework and helps organizations improve decision-making by understanding variation, interpreting process behavior, and applying evidence-based analytics. He regularly shares practical insights on LinkedIn for data analysts, analytics leaders, and business professionals.

© 2026 Lindsay Alston, Inc. All rights reserved.